Helping businesses—and the people who build them—tell powerful stories.
Stories help an audience get to know you. Care about you. Trust you.
Trust is central to building loyalty, advocacy, and, ultimately, a business’s bottom line.
People are inundated with information and searching for organizations that share their values. But amidst all the noise, it can be hard for brands and business leaders to be heard.
That’s where I can help.
I collaborate with brands and executives on messaging, communication and content strategies proven to resonate with key audiences and drive meaningful results.
Meet Monica
An experienced marketing communications consultant and copywriter, I help brands, marketers and business leaders hone their voice and share their stories with the audiences that matter most.
I craft stories that reach the right people at the right place at the right time. While the content and distribution strategies vary, the goal is often the same: Compel people to take an action that creates value for an organization.
For over a decade, I honed my skills in strategic planning and account management roles at leading marketing communications agencies in Chicago, working on brands like SUBWAY, ConAgra, Frito-Lay and Hershey's.
Now, as an independent consultant, I partner with growth-minded businesses and startups serving as an extension of their teams and providing communications support that delivers on organizational objectives.
HubSpot Certifications:
Email Marketing
Nurturing Leads and Customers
Inbound Marketing
Services
Positioning & Messaging
Join me for a guided workshop to uncover your brand’s unique story, personality and voice. I translate these sessions into concise message points that can serve as the foundation for future brand content and marketing materials.
Content Marketing
I work with brands on planning, creating and sharing content that attracts and converts key audiences across channels like email, social media, websites and blogs. Other areas of focus include buyer persona mapping and content marketing analytics.
Copywriting
I support marketing teams with a wide range of writing services, including byline articles, whitepapers, websites, social media and marketing collateral. Writing with the target audience in mind, I bring strong research and interviewing skills to every project.
Thought Leadership
I help founders, executives and subject matter experts build online visibility through thought leadership. These custom programs can include publishing original long-form content on a company blog, LinkedIn page or trade media outlet.
Corporate Communications
Ensure timely, effective delivery of organizational news and announcements with a thoughtful communication strategy and supporting materials customized for each audience—from employees and investors to customers and industry partners.
Strategic Planning
Whether planning for a product launch, new service offering or annual sales meeting, I can help define the purpose, messages and distribution strategy to ensure your news reaches the right audiences at the right time.
For more on the writing process, giving voice to your story, and creating content others want to read, visit my blog Pen to Paper.
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“I’ve built my business helping organizations connect with the people who matter most through digital storytelling. Discovering the voice, establishing the narrative, identifying what resonates—I thrive on diving in and getting these pieces just right.”